Ayurveda is a 5,000-year-old system of natural healing that's truly stood the test of time. First originating in the Vedic culture of India, it's actually considered by many to be the oldest healing science there is. Ayurvedic medicine is based on the premise that there are three doshas: Vata, Pitta and Kapha.
Along with the natural and ayurveda focus, Patanjali has in the past pitted itself as the flag bearer of patriotism, contending that its foreign rivals have done little for India despite doing business here for a long time. "We want to be the No. 1 consumer goods company in India," says Acharya Balkrishna, CEO of Patanjali.
History of ayurveda in india
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Ayurveda has a history of thousands of years. But the earliest reference of ayurvedic treatment in India dates to the 3rd century BC and Emperor Ashoka.